Genre Research
The History of Trap Music
Trap music started off in the early 90’s and it originates from Atlanta, Georgia which is in the southern areas of America. It was created so the Trappers could have some music to bump (Play) in their whip (Car). Its lyrics are highly controversial as it is mainly about illegal activities such as drug trafficking and murders.
Artists that make Trap Music
Gucci Mane, Waka Flocka Flame, Rick Ross, Juicy J, Young Scooter, T.I, Young Jeezy, Wooh Da Kid, Frenchie, Young Dolph, Shawty Lo & OJ Da Juiceman.
Audience/Fans
Years ago the main fans of Trap music tended to be black males in the southern area of America. But now it has become a widespread genre attracting fans from all over the world. The main reason why trap music has spread so much could be the fact that so many rappers are now making trap music, despite not being from the trap. Hip-hop fans almost have no choice but to listen to trap music. Over the past few years trap music has become really popular. What makes trap music so popular is its heavy basslines and addicting hooks.
Record Labels
Most trap music artists tend to be indie (independent) and as a result there is isn’t any recognized trap record labels. However there are cliques (Music Groups) that are known for their trap music. Eg: BrickSquad, MMG, Three6Mafia and FreeBand Game. Record Labels are unwilling to invest in artists that make trap music because of the fact that they do not want to be associated with the lifestyles that they lead. A rapper being sentenced for drug trafficking is a really bad look for a label.
Cross Media
Trap music videos are rarely played on TV and this is sometimes because the content inside these videos are really explicit. Some yrap Artists have used Reality TV Shows in order to increase their brand. T.I is an Example; His TV Show ‘The Family Hustle’ is shown on VH1 and is really popular. Trap Music is also present in games, GTA (Grand Theft Auto) is a game that is known to incorporate trap music into its radio stations.
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